NON FATE I BRAVI

The girls and boys of Benetton by Oliviero Toscani

19 January 2018 time 10:00 |

Palazzo Strozzi

Description

From 18-21 January 2018, during Pitti Immagine Bimbo, Florence’s Palazzo Strozzi will host an exhibition of pictures of children taken by photographer Oliviero Toscani from the eighties through to his latest campaign for the Benetton spring ’18 collection.

“It’s easier to photograph a war than children,” said Oliviero Toscani on the set of the Benetton Kids Spring/Summer 2018 campaign. “You try photographing four kids against a white background while they shout, cry and call for their mothers.”

Some of Toscani’s most famous campaigns for Benetton portray children: from the photo of a newborn baby with its umbilical cord still attached – which became the cover of the first issue of COLORS magazine – to the Girasoli catalogue, in which all the models were disabled children from a German treatment centre, and the iconic image of an angelic-looking white child embracing a black child whose hair is shaped into devil’s horns.

These and other photographs of girls and boys taken by Toscani for Benetton will feature in the exhibition, titled Non fate i bravi. Le bambine e i bambini Benetton di Oliviero Toscani. The images will be printed and attached onto a three-metre wide reel, which – like a DNA helix – will unfurl among the columns of the Palazzo Strozzi courtyard.

The last images on the reel will be those Toscani took for the Benetton Kids Spring/Summer 2018 collection.

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Since its inception, the Fondazione Palazzo Strozzi has clearly declared its mission to be ‘not just exhibitions’. Exhibitions at Palazzo Strozzi have been considered a means to reach the Fondazione’s main goal: to help make Florence a dynamic contemporary city, and thereby contribute to renewed quality tourism, increased economic growth, and a better quality of life for its citizens. The Fondazione Palazzo Strozzi uses its exhibitions to create exciting new ways for tourists and citizens alike to explore the city, the county and the entire region of Tuscany. These innovative programmes include special itineraries, guided visits to the studios of contemporary artists, travelling street theatre performances and international conferences. The main ‘laboratory’ is the Palazzo Strozzi, but the experiments happen throughout the city and beyond.

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