Social media policy

1. Introduction

The Fondazione Palazzo Strozzi is committed to maintaining an active and meaningful presence on social media platforms. This social media policy has been developed to ensure that our communication on social networks is consistent, respectful, and aligned with the values we represent. Our presence on social media aims to promote the cultural, educational, and exhibition activities of Palazzo Strozzi, engaging the public in an open and constructive dialogue.

We invite all users to carefully read this policy before interacting with our social channels.

2. Purpose and scope

This social media policy applies to all content published on Palazzo Strozzi’s official social channels.

The Fondazione Palazzo Strozzi is on:

– Facebook with the handle @palazzostrozzi;
– Instagram with the handle @palazzostrozzi;
– LinkedIn with the handle @palazzostrozzi;
– TikTok with the handle @palazzostrozzi;
– X (formerly Twitter) with the handle @palazzostrozzi;
– YouTube with the handle @FondazionePalazzoStrozzi.

This social media policy is addressed to all users interacting with our social channels, including but not limited to: visitors, followers, partners, content creators, influencers, journalists, guides, curators, researchers, students, and teachers.

3. Guiding principles

This social media policy has been drafted in coordination with all bodies of the Fondazione Palazzo Strozzi according to four basic principles.

Respect: all users are encouraged to maintain a respectful and constructive tone in their interactions. Offensive, discriminatory, or dignity-violating comments will be removed.

Authenticity: we encourage the sharing of authentic opinions and feedback, provided they are expressed in a respectful and constructive manner.

Privacy: users are reminded not to share sensitive personal information in public comments. For matters requiring the sharing of personal data, we encourage contacting us through the provided private channels.

Intellectual property: users must respect the intellectual property rights held by Fondazione Palazzo Strozzi, artists, and lenders of works, avoiding the sharing of copyrighted content without the necessary authorization.

4. Contents

Textual, visual, and audio content published on social networks are conceived and produced by the Fondazione Palazzo Strozzi, unless otherwise stated. The intellectual property rights of all content (text, photos, videos, and other multimedia products) belong to the Foundation and the original author.

Users are allowed to share, comment, and use said content in accordance with the terms of service of each social channel and by observing the obligation to mention Fondazione Palazzo Strozzi and the author where specified. Any other use and reproduction are strictly prohibited without further specific authorization from the Foundation. Any sharing for commercial or promotional purposes is strictly prohibited.

User comments and posts – which are encouraged to be represented by a profile bearing a first and last name – reflect the opinions of individuals and not those of the Foundation, which cannot be held responsible for what is posted on the channels by third parties.

User content and posts may be shared across different profiles and promoted if in line with the rules of this social media policy and the editorial choices of the Foundation.

The possible presence of advertising spaces on the social platforms used by Fondazione Palazzo Strozzi is not under our control but managed independently by the social networks.

5. Content monitoring

Fondazione Palazzo Strozzi will actively monitor social channels and related messaging applications.

Social channels are updated and monitored from Monday to Friday from 9:00 a.m. to 6:00 p.m., and monitoring is also ensured during weekends and holidays. We commit to reading messages and responding to any questions as quickly as possible. However, response times may vary depending on the type of question and the time required to obtain the requested information. We reserve the right to connect the user with the relevant office, when necessary.

Users are encouraged to maintain respectful tones, adhering to the so-called netiquette. Everyone has the right to intervene on Palazzo Strozzi’s social channels and express their opinion freely, provided that the public interest of the topics is respected. It is not possible to use social spaces for personal matters. In these spaces, normal rules of correctness, respect for others’ opinions, and privacy apply.

In any case, all users must respect the terms of service of the social networks on which Fondazione Palazzo Strozzi is officially present.

5.1. Content removal

Will be removed comments and posts containing:

insults, profanity, offenses, threats, or attitudes that harm the dignity of individuals, violent, or inappropriate towards other users present or absent from the discussion, entities, associations, institutions, or those managing and moderating social channels;
– promotion or encouragement of discrimination based on sex, race, language, religion, political opinions, creed, age, marital status, nationality, physical or mental disability, or sexual orientation;
– solicitation, encouragement, or advertising of private interests or illegal activities or explicit or suggestive sexual performances;
sexual content or links to sexual content;
violations of copyright and trademarks without authorization;
violations of the privacy of individuals present or absent from the discussion, including the presence of sensitive data;
– information that may compromise public safety;
commercial, advertising purposes, or referring to external content not verifiable by Fondazione Palazzo Strozzi;
political or electoral messages.

5.2. Content moderation

Will be moderate comments and posts containing:

– off-topic themes compared to the discussion of a specific post (off-topic);
– repeatedly inserted interventions (flood);
– elements aimed at disturbing the discussion (trolling and flame) or offending those who manage and moderate social channels;

5.3. Removal and moderation procedures

Fondazione Palazzo Strozzi adopts the following moderation procedures to ensure a safe and respectful online environment:

1. Active monitoring: social channels are regularly monitored to identify any violations of this social media policy;

2. User reporting: we encourage our community to report inappropriate content or behaviors through the tools provided by social platforms or directly to us via email;

3. Evaluation: each report is evaluated individually, and the decision to remove content or intervene on behavior is made based on the severity of the violation and compliance with the principles of this social media policy;

4. Action: in case of violation, the content will be removed, or disciplinary measures will be applied to the responsible user, which may include warnings, temporary suspension, or, in the most serious cases, permanent banning from the channel;

5. Communication: when appropriate, we will communicate to the user responsible for the violation the reasons for the action taken;

6. Review: users have the right to request a review of moderation decisions, providing additional context or explanations, and the Foundation is committed to carefully reconsidering each case.

5.4. Tools for removal and moderation

To support moderation procedures, Fondazione Palazzo Strozzi uses various tools provided by social platforms and internal resources:

– Antispam filters and keywords: we use automatic filters to block comments and posts containing inappropriate or off-topic keywords;

– Reporting tools: social platforms offer tools that allow users and administrators to report inappropriate content; these tools are an essential first step in identifying violations;

– Block and ban: in case of repeated or serious violations, we may decide to block or ban from our social channels for a limited or permanent period those who repeatedly violate these conditions or those contained in the policies of the adopted tools, obviously false users or to prevent further inappropriate behavior.

Fondazione Palazzo Strozzi also reserves the right to report to the platform administrators and law enforcement agencies.

6. Reporting abuse

Users can report inappropriate content or behavior by sending a direct communication via Palazzo Strozzi’s official social channels or via email. Each report will be carefully evaluated and treated with the utmost confidentiality.

7. Privacy

Please note that the processing of users’ personal data complies with the policies in use on the platforms used (Facebook, Instagram, LinkedIn, TikTok, X, YouTube) that each user accepts at the time of registration and in any case of use.

Data shared by users through private messages sent directly to the messaging applications of Fondazione Palazzo Strozzi’s channels will be processed in compliance with the current Italian privacy laws and the adopted privacy policy.

8. Contacts

For questions or clarifications regarding this social media policy, users can contact Palazzo Strozzi through the following channels:

– email:
– direct message on our official social channels;
– postal mail to the address: Fondazione Palazzo Strozzi, P.zza Strozzi 50123 Florence (FI).

9. Review and updates

The constant evolution of social media and our activities may result in changes to the features of the social media policy. This information may be subject to changes and integrations over time to ensure that it remains updated with the evolutions of individual platforms and applicable regulations.

Any updates will be made directly on our website.

10. Last update